I make complex problems clearer.
I work at the intersection of human behavior, business strategy, and technology to turn ambiguity into products, systems, and experiences people can use.
Selected Work ↓
Bridging the
Discovery Gap
in Youth Recreation
A more thoughtful approach to helping families discover youth recreation programs based on what actually matters to them.
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Paws
to Pals
Looking beyond the profile to create better matches between people and pets.
A research-led exploration of how compatibility, behavior, and household context can improve the pet adoption experience.
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Making complex
systems easier
to navigate.
HRMS
Simplifying an enterprise experience without simplifying the complexity behind it.
A systems-focused redesign exploring how research, product strategy, and experience design can make complex organizational tools more understandable and usable.
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I don't start
with the interface.
Before deciding what something should look like, I work to understand what problem we're actually trying to solve—and why it matters.
Understand
Get close to the people, environment, and constraints surrounding the problem.
- Human behavior
- Research
- Context
- Needs & constraints
Structure
Turn what we've learned into a clearer model of the problem and opportunity.
- Systems thinking
- Opportunity
- Product strategy
- Prioritization
Build
Translate direction into experiences that can be used, tested, and improved.
- Experience design
- Prototyping
- Validation
- Iteration
Designer by craft.
Researcher by instinct.
Systems thinker by necessity.
My work has evolved across more than two decades of creative and digital practice—from visual and web design into UX, research, product strategy, and systems thinking.
That range shapes how I approach problems today: not from a single discipline, but by connecting human needs, business goals, and technological possibilities.
I’m especially interested in complex problems where behavior, technology, and systems intersect—and where understanding what should be built matters as much as how it ultimately works.
More About MeHAVE SOMETHING INTERESTING IN MIND?
Have a complicated
problem?
I'm interested in thoughtful products, difficult questions, and ambitious ideas where understanding the problem matters as much as designing the solution.